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The Complete Guide to Facebook and Instagram Ads: A Step-by-Step Beginner's Handbook cover
Business & Marketing

The Complete Guide to Facebook and Instagram Ads: A Step-by-Step Beginner's Handbook

A step-by-step beginner's handbook to creating, managing, optimizing and scaling profitable ad campaigns using Meta Ads Manager. Covers account setup, audience targeting, high-converting ad copy, budgets and bidding, the Meta Pixel, retargeting and Lookalike Audiences, and selling via WhatsApp Business, Facebook Shop and Instagram Shopping.

📄 16 chapters
📊 Case Studies · Exercises
₦2,500 Launch Price

About This Book

A step-by-step beginner's handbook to creating, managing, optimizing and scaling profitable ad campaigns using Meta Ads Manager. Covers account setup, audience targeting, high-converting ad copy, budgets and bidding, the Meta Pixel, retargeting and Lookalike Audiences, and selling via WhatsApp Business, Facebook Shop and Instagram Shopping.

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Written by Kenneth Chiakwa

Agricultural Science and Economics teacher with over 15 years of classroom experience, and a practicing commercial farmer running a working broiler operation in Nigeria. Holds a B.Sc. and M.Sc. in Agricultural Economics from Enugu State University of Science and Technology (ESUT).

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